Anaheim Ducks 2021-22 Season Creative

Led the development of the Anaheim Ducks’ seasonal creative look and feel across all brand platforms. Starting with cross-functional strategy sessions, we aligned on core narratives, audience targets, and campaign objectives. I directed concept development through moodboarding, typography, color exploration, and cultural inspiration, leading to a comprehensive visual system applied across digital, print, broadcast, and in-arena assets. Delivered a scalable creative toolkit with templated assets for internal teams and external vendors, ensuring brand consistency and agility. Adapted the system throughout the season for theme nights, merchandise drops, and key moments like milestones or trades. Post-season, conducted performance reviews to inform refinements for future campaigns.